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Publicity through traditional media is generally: expensive uncontrolled always in the general publics interest O all of the
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D.) All of the above is the correct answer because option (a) Expensive is a feature of traditional publicity that is TV, radio ads are expensive. (b) Uncontrolled is also a feature of traditional publicity as it addresses a large number of audiences at once, Whereas in new media like digital marketing we can use different tools to control our target population or to whom the ads will be broadcasted. (c) Always in public interest, means a product or service even if it helps an individual or the information provided is useful to a single person also it will be considered in public interest.

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