Question

Advertising course

1. What is a focus group? AND give one disadvantage of this research method

2. When a researcher asks a television viewer if he/she remembers seeing an ad for Dawn soap, this is an example of a ____ test. ?

3. Copywriters and artists work in the ____ department in an ad agency. Buyers in the ____ department in an ad agency place the ad on tv, radio, or print. Account executives in an ad agency act as the liaison between the _____ and the agency.?

Answer 1

1.Focus group can be defined as a group of people who have very sound knowledge or insight about the product. As the name suggest the meaning they are very focussed about the product knowledge. Researchers get all these information from them through one on one interview , surveyes polling etc

Disadvantage:- it is not necessary that they give accurate feedback all the time. Their feedback is not as accurate as statistical datas. They are not fully reliable.

2. Aided recall technique

3.(i) Creative

(ii)

(iii)Client