Question

Advertising course

1. What is a focus group? AND give one disadvantage of this research method

2. When a researcher asks a television viewer if he/she remembers seeing an ad for Dawn soap, this is an example of a ____ test. ?

3. Copywriters and artists work in the ____ department in an ad agency. Buyers in the ____ department in an ad agency place the ad on tv, radio, or print. Account executives in an ad agency act as the liaison between the _____ and the agency.?

Answer 1

1. Focus groups is a research method in which 7-10 people provides feedback for a certain product/services/or any marketing campaigns etc. In this all the people discuss on a particular topics and are allowed to share their opinion and thoughts about the product/services/marketing campaign. Disadvantage of Focus groups are that there might be disagreement between the people, due to this people may get diverted from the given topic.

2.When a researcher asks a television viewer if he/she remembers seeing an ad for Dawn soap, this is an example of a aided recall test.

3.Copywriters and artists work in the creative boutique department in an ad agency. Buyers in the mass media department in an ad agency place the ad on tv, radio, or print. Account executives in an ad agency act as the liaison between the Client and the agency.