Question

1. Choose a company that you are familiar with and think is interesting.

2. Identify and present the value proposition (answer 2 of the questions from the document)

Value Propositions What value do we deliver to the customer? Which one of our customer's problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? CHARACTERISTICS Newness Performance Customization "Getting the Job Done" Design Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability Value Propositions Describes the bundle of products and services that create value for a specific Customer Segment. The Value Proposition is the reason why customers turn to one company over another. It solves a customer problem or satisfies a customer need. Each Value Proposition consists of a selected bundle of products and/or services that caters to the requirements of a specific Customer Segment. In this sense, the Value Proposition is an aggregation, or bundle, of benefits that a company offers customers. Some Value Propositions may be innovative and represent a new or disruptive offer. Others may be similar to existing market offers, but with added features and attributes. Questions to be Answered: • What value do we deliver to the customer? • Which one of our customer's problems are we helping to solve? Which customer needs are we satisfying? • What bundles of products and services are we offering to each Customer Segment?

Answer 1

Watmart

1. Deliver essential items at lowest price and drive customer satisfaction

2.Walmart is making all the things available under one roof. The customer doesn't have to travel different places to get various items. hence walmart is satisfying the need of the customer to get all the products at one place at the best price

3. Walmart caters to three cutomer segments

• Brand Aspirationals – Customers with low incomes but fixated on brand names
• Price-Sensitive Affluents – Deal loving wealthier customers
• Value-Price Shoppers – Those who can’t afford much more and hence like low prices

Although low price items are the volume drivers for Walmart, they also have a large assortment of brands. Since they are covering customers from wide range of spectrum. Walmart offers deals in all brands of all ranges