Question

Explain how Nike does an analysis of Product/Brand strategy. Include Brand Personality and Brand Equity Decisions.

Please be as detailed as possible.

Copy & paste any website URL's that you use.

Thank you!

Answer 1

Product and brand strategy of nike :

Nike the slogan of nike brand is ( Just do it. )
Company mission "to be the world's leading sports and fitness company"

Company profile Nike is an American multinational corporation that is engaged design, manufacturing worldwide selling of footwear ,equipment and accessories.
The headquartered near beaverton founded in 25 January 1964.

Product - several lines of athletic shoesand apperal.
Product mix width consists of athletic shoe's apperal of sports equipment.
Product mix Depth, for example, in athletic shoes are basketball, running and baseball etc.
Footwear:-
Running
basketball
Sport inspired urban shoes
Children shoes

Other equipment and accessories:-
Bag
socks
Eyewear
Sports balls
Protective equipments.

Price - nike pricing id designed to be competitive to the other fashion shoe retailers. Mostly the pricing is based on the basis of premium segment as target customers. The price of the shoe is varies depends on the type and the size for example a comfortable and good pair of shoes would cost from inr 2000 to 20000.

Place - nike shoe carried by multi-brand stores and nike has also own stores in all over the world. It sell our product almost 200 countries around the world. In the international markets. The 4ps of marketing are managed by the distributors.
Most of the factories are located in asia, including indonesia, india, thiland, taiwan and Malaysia etc.

Promotion -
Direct marketing ( through e shop )
Public realations ( sponsored by many sports team like football team of manchester united and many more and india cricket team )
Fast Friendly and toll free no.
E mail questions ( get reply within 24 hours )
Nike also personalize websites. They make nikefootball.com, nikegolf.com, etc.

Brand personality-
They have an appreal to all athletes no matter what sport. They have successful products in every major sport around the world.
If you go to any sporting event you will see multiple athletes they create a personality of being a cool, successful athletic brand, athletes want nike.

Brand equity-
Since its creation in USA, nike one of tbe most valuable brand despite of the severe crises. Ranked at 26 on the list of interbrands best global brands in 2009 with a brand value at $13.2 billion dollars.
Nike is the best among sports brand, left the big competitors, adidas and puma far behind ( Interbrand report 2009)

Website -
https://en.m.wikipedia.org/wiki/Nike,_Inc.