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Identify a manufacturer that uses the Combination Branding Strategy. List at least 4 product items that...

Identify a manufacturer that uses the Combination Branding Strategy. List at least 4 product items that the company sells (including their full brand name). Do not use any examples given on powerpoint slides.

Hello! I am just studying my notes and I was wondering if I could please have an example other than cars- I keep getting combination branding and multiproduct branding confused. Thank you!

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Answer #1

Examples of Combination branding strategy other than Automobile is 3M company. 3M stands for  Minnesota Mining and Manufacturing company. It is one of most innovative global company with proven products in various fields of Safety, healthcare, stationary , Household items, graphics etc.

3M sells different product with umbrella brand name of 3M

1. 3M™ Wafer De-Taping Tape 879

2. 3M™ Ionic Liquid Antistat FC

3. 3M™ Novec™ 4200 Electronic Surfactant

4. 3M™ Thermally Conductive Adhesive Transfer Tape

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