Question

or each of the six basic tactics, select the set of action steps (A to F) that describe the tactic. Tactics Action Steps A. Action steps include: Research the opportunity in the segment in the Courier Select appropriate product attributes - Performance, Size, MTBF Display the R&D worksheet. Enter the product attributes Note the R&D completion date Display the Production worksheet Order capacity and automation (optionally, wait a year) Display the Finance worksheet Fund the plant with stock and bond issues Save the decisions B. Action steps include: Research the compektive environment in the Courier Display the Marketing worksheet Enter decisions for Price, Promotion and Sales Budgets Observe the decision impact upon the computer's forecast Develop a worst case estimate for demand Enter your worst case estimate for in the sales forecast Save the decisions C. Action steps include: Estimate peak demand for each product for this year and next year Examine unit costs and margins Display the Production worksheet Increase or decrease capacity as required Increase automation as required Observe the net cost of the investment Display the Finance worksheet Fund the investment with a mix of stock issues, bond issues, and depreciation Save the decisions D. Action steps include: Research current customer buying criteria in the Courier Display the R&D worksheet Adjust Performance, Size, MTBF Observe impacts upon Age, material cost, and completion dates Save the decisions A A A A A A - Reposition a product - Marketing a product -Scheduling production - Modifying plant and equipment - Raising money and paying debt - Inventing a new product Submit

Answer 1

		Option	Reason
A	Research the opportunity in the segment in the Courier Select appropriate product attributes - Performance, Size, MTBF Display the R&D worksheet. Enter the product attributes Note the R&D completion date Display the Production worksheet Order capacity and automation (optionally, wait a year) Display the Finance worksheet Fund the plant with stock and bond issues Save the decisions	Inventing a new product	New product invention will need detailed input to the R&D, finding out the features of the new product, different types of financial requirements
B	Research the competitive environment in the Courier Display the Marketing worksheet Enter decisions for Price, Promotion and Sales Budgets Observe the decision impact upon the computer's forecast Develop a worst case estimate for demand Enter your worst case estimate for in the sales forecast Save the decisions	Marketing a product	In order to market a product, the current competitive environment has to be evaluated along with the forecast of the sale sand promotion budget
C	Estimate peak demand for each product for this year and next year Examine unit costs and margins Display the Production worksheet Increase or decrease capacity as required Increase automation as required Observe the net cost of the investment Display the Finance worksheet Fund the investment with a mix of stock issues, bond issues, and depreciation Save the decisions	Modifying plant and equipment	In order to meet the future demand, the change in the plant and equipment can be done and it requires a detailed analysis of forecasted demand and financial requirement
D	Research current customer buying criteria in the Courier Display the R&D worksheet Adjust Performance, Size, MTBF Observe impacts upon Age, material cost, and completion dates Save the decision	Reposition a product	Repositioning needs to analyze the current perception and the expected perception of the customer about the product
E	Estimate a best case for demand for each product this year Display the Production worksheet Observe existing inventory Schedule production to meet best case demand less existing inventory Save the decisions	Scheduling promotion	For the promotion, the company has to develop a strategy about the current inventory level and projected production to meet the demand
F	Examine the proforma Income Statement Examine the proforma Balance Sheet Display the Finance worksheet Issue or repurchase stock as required Issue or repay bonds as required Issue short term debt as required Issue a dividend as required Save the decisions	Raising money and paying the debt	In order to raise money form the market, the Balance sheet has to be prepared as it will be required by the investors

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