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B. Action steps include: Research the competitive environment in the Courier Display the Marketing worksheet Enter...

B. Action steps include:
Research the competitive environment in the Courier
Display the Marketing worksheet
Enter decisions for Price, Promotion and Sales Budgets
Observe the decision impact upon the computer's forecast
Develop a worst case estimate for demand
Enter your worst case estimate for in the sales forecast

a Reposition a product

b- Marketing a product

c- Scheduling production

d- Modifying plant and equipment

e- Raising money and paying debt

f- Inventing a new product

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Answer #1

b- Marketing a product is the action step which includes:

Research the competitive environment in the Courier
Display the Marketing worksheet
Enter decisions for Price, Promotion and Sales Budgets
Observe the decision impact upon the computer's forecast
Develop a worst case estimate for demand
Enter your worst case estimate for in the sales forecast

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