Question

Apple Assignemnt:

1. What approach has the firm taken towards international growth- localization, global standardization

2. Describe the nature of these challenges for the company

3. What mode of expansion has it used?

4. Describe the nature of these challenges for the company

Answer 1

1. Apple is a firm which sees the whole world through one spects.It means that apple have the same product to offer in all the countries where its products are launched.For instance when Apple introduced its model I phone 6 and 6 plus it had launched it in nearly 115 countries and territories.The same product was offered regardless of the region .The company do not customize its products at any cost.This has help the company to maintain a good repo in the market and the volume of sales is at boom for a product of Apple.The secret of the success of Apple is universalization.
2. Nature of challenges:

• ?The major challenge for the company is maintaining the high standars of the company regarding its products.
• A high volume of finances is required by the company for launchung its products.
• The company has to go through many trade barriers as it offers its produtcs in many countries.
• Apple can not compromise the quality of the product.
• Apple has to open retail outlets and has to hire local people so that the sale of the product inreases.

3. Apple has used the globalization mode for expansion of its business.Till 2003 Apple do not have a single international store.But in contrast in the year 2009 the apple has occupied 56 percent of its business in international market.As per these statts we can see that Apple has used its all marketing stratergy for expanding business globally.

4.The nature of challenge is still the same that various trade barriers are there which apple has to clear before entering the international market.