Question

This is the paper I am working on for International Marketing. I am having a tough time finding what the paper is asking for. If I could just have a bit of clarification and direction it would be greatly appreciated.

The purpose of the interview is to determine what challenges they faced in obtaining information outside their home country, what sources of primary and secondary information company personnel typically rely on, how they determine how reliable and representative the information they obtain is, and how information is disseminated to others in their organization. Be sure to provide two (2) in-depth examples of the types of global market research the company has done. Ask each company what global market research projects they are currently working on and what challenges they are encountering. Analyze your findings, and in your paper, offer additional suggestions about how you might have obtained information for these companies’ current or previous global market research projects. Submit your findings in writing. Your paper should include the following: 1. Describe two (2) challenges that each company has faced in obtaining information outside their home country. 2. Describe two (2) sources of primary and secondary information the personnel typically rely on. 3. Describe two (2) ways in which they determine how reliable and representative the information they obtain is. 4. Describe one (1) way information is disseminated to others in their organization. 5. Provide two (2) in-depth examples of the types of global market research the company has done.

Answer 1

Basically in this particular assignment, you need to research on a company which is having global operations. The company must be sending its expatriates to host nations. Then the study will revolve around how the expatriates tend to draw information from the host country for its business.

The challenges faced in obtaining information need to be illustrated. Some of the challenges can be:

• Language problem
• Cultural disposition difference
• Uncooperative host nation

Then the study must focus on the source of information, which the company relies on. Some sources of primary information are:

• Discussion with the employee of the host company
• Direct access to the company’s database

Some sources of secondary information can be:

• Host company’s website
• Host company’s performance data and annual report

After the data has been collected, the research must focus on the reliability and validity tests undertaken by the company to check the authenticity of the collected data. The company can only consider reliable data for its strategic usage. In the last part of the study, identify ways in which information and knowledge gets transferred in the home as well as host company.