Question

16. According to your textbook, what are two current major public policy and ethical issues in marketing research? a intrusions on consumer privacy and misuse of research findings misuse of research findings and locating valuable secondary data selling of personal information to other firms and online secondary data d ethnography and the misinterpretation of it identifying the most effective sampling models C

Answer 1

16. Option a,intrusions on consumer privacy and the misuse of research findings

46. Option d, buying center

47. Option c , trademarks

41. Option e , marketing information system

42. Option d, marketing department