For the demand equation P = 36 - 2Q, what Price will maximize total revenue?
Answer
Total revenue is maximum when marginal revenue is zero
Total revenue =P*Q=36Q-2Q^2
change in total revenue is marginal revenue and the change in function found by differentiation
MR=dTR/dQ=36-4Q
equating to zero
36-4Q=0
4Q=36
Q=9
P=36-2*9
P=$18
the revenue is maximized when P=$18
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