Question

which advertising/promotional approach would be the most effective in the promotion of a Disney Cruise out of Port Canaveral Florida and why.?

Answer 1

Disney Cruise Line is an expensive service and thus the following promotional approach should be followed:

Personal Selling: It is a part of the promotional approach where the organization tries to sell its products and services to potential customers on one on one basis. Personal selling involves sales representatives who meet with a potential customer for the purpose of closing a sale. By their attitude, presentation and expert brand knowledge, the salespeople endorse the product. They aim at educating and motivating the consumer to purchase the product.

Disney Cruise Line can use this technique to directly reach out to the potential customers and sell them the service. Disney Cruise Line is a service which cannot be sold to the mass customers and thus this approach will prove to be efficient and effective and it will also save costs on promotion.

Direct Marketing: Direct marketing is a method of informing about a product/service to its customers. The companies communicate directly with a pre-selected client as they are the target market which likely will purchase the product or services from a marketer. This form of approach is based on individual sales pitch delivery to potential customers and direct marketing is generally over newsletters, text messages, snail mails, etc.

This is a cost effective method of advertising your products to your target market and because the Disney Cruise Line is a service which is not meant for everyone, the company can utilise this promotional technique to reach out to its prospects in a more productive manner.