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Why is planning a crucial part of effective advertising and integrated brand promotion?

Why is planning a crucial part of effective advertising and integrated brand promotion?

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Planning plays very important role in the management of the organisation.Without planning,one cannot step forward and accomplishing the goal is next to impossible without planning.Hence,one should be very clear and specific about his/her goals and accordingly made planning to achieve the same.

Similarly planning is very crucial for effective advertising and integrated brand promotion.Various decisions are to be made in these aspects for example which method of advertising is to be used ,whether to use television media or newspaper or magazines or radio ,what will be the cost of these advertising ,the time period and the frequency of advertising etc all these factors have to be taken into consideration while planning .

Organisation is trying really hard to promote its brand ,to make people aware of its brand and become brand loyal.To achieve this,it is essential for the organisation to have effective and efficient planning which will have lower possibility of getting fail.In other words,planning should take into consideration all the risk associated with the uncertainity of future events.

Planning has to be done in respect of the name of the brand ,label to be used for the brand which is very important as it will be representing the entire organisation All the decisions related to the registration of the brand should be done wisely and in advance which cannot be made without proper planning.

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