Question

_______________ focuses on personal selling, advertising, sales promotion tools, and public relations to produce effective communication...

_______________ focuses on personal selling, advertising, sales promotion tools, and public relations to produce effective communication between the firm and the marketplace.

Promotion strategy

Pricing strategy

Place (distribution) strategy

Product strategy

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Answer #1

Option A.

  • Promotion strategy focuses on personal selling, advertising, sales promotion tools, and public relations to produce effective communication between the firm and the market place.
  • A market promotion aims at communicating the firms messages and product's to the customers in the marketplace through various promotion activities like advertising, sales promotion, direct marketing etc.
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