Question

(Please its a request the answer should not be copy-paste / Kindly don't attempt if you will copy)

Company: Apple

Task:

Provide a short discussion on how the company would position itself within the market to meet its customers’ needs with the proposed product/ service in order to differentiate itself from competitors.
Product/ service (What are the customer benefits, unique selling proposition, additional support to offer, potential spin-offs)
Pricing (What is the pricing – low, medium or high, what is the competitor’s pricing, what unique value does the product/ service offer/ deliver)
Place (Which distribution channel would be used)
Promotion (Online, public relations, advertising, sales promotion, packaging and branding)

People (Training in place to drive constant improvement, communication skills, ‘living’ the company brand)
Process (What changes are to be made to improve customer experience during sales of product/ service?)
Physical environment (What changes can be made to improve the retail space?)

Answer 1

7 Ps of Marketing Mix for Apple Inc.

• Product: The company has its offerings in 2 major segments of mobile phones and laptops. The company is a firm believer of focused differentiation and has only 14 products in its kitty. This is so because the management of the company believes that the company must offer limited but quality-oriented and innovative products to the customers
• Pricing: The products of Apple Inc. are often considered to be a status symbol for customers. Hence the company opts for premium pricing. The product is launched at a premium price. However as the technology is quite incremental, the company resorts to prime skimming to maintain the attraction of people to its old models.
• Place: The company resorts to various placement channels for offering its products to the consumers. Some of such placement channels are Apple stores, Direct sales, Online sales, third party stores, etc.
• Promotion: The company has a dedicated Integrated Marketing communication strategy for the promotion of its products in the market. Every latest version of Apple products is given a grand launch. The PR strategy of the company is to remain in direct touch with the consumers.
• People: The primary stakeholders of Apple products are the management, the employees as well as the suppliers of the integrated parts and the customers.
• Process: Apple follows the principles of innovative product development. Every new version of Apple has an enhancement or improvement over its past model
• Physical environment: The company keeps coming up with newsletters and annual reports for the consumers. The company also has dedicated Apple experience stores spread worldwide.