Question

(Please its a request the answer should not be copy-paste / Kindly don't attempt if you will copy)

Company: Apple

Task:

a) Research the marketing of the company’s products or services

b) Identify the key characteristics of the products and/or services and their significance to the market.

c) Review pricing policy and analyse pricing variables to determine their effect on the market.

d) Analyse the significance of market outcomes of promotional methods

Answer 1

The answer to Q a) Marketing of Apple’s products and services:

Apple is an electronics company that produces Smartphone, Tablets, Smart TV, iPod, iTunes, and smartwatches. Apple focuses on marketing the products and services in a unique and sophisticated way by highlighting the differentiating features of the product. The advertisements of Apple are so crisp and clear that they can convey the message easily. The advertisement contains the image of the product and name, which reflects simplicity and clarity. For instance, the advertisement that focused on the quality of the camera was conveying the message through slow motions and real pictures shot on Apple iPhone. Apple creates hype about the product before the product launch. When Steve Jobs used to launch the products, the audience used to mesmerize by his presentation and the way of influence. Apple has continued the tradition to launch the products, but the company is not able to create that hype in the existing market.

Highlights of marketing by Apple:

1. Creating an experience economy: Apple has built an infrastructure to make customers feel the products. The company has provided a single ecosystem for all gadget needs, from smartwatches to Apple pay for secured payments. The company sells the experience to the customers. (Forbes Article-why Apple is still a great marketer and what you can learn)

2. Sales and marketing differentiator: At Apple, the markets are segmented based on the customers, not products. The main B2B customers, education, government, SME, and enterprises are served by the sales team that has experience in the relevant field. For instance, a salesperson experienced in the banking field would be assigned to pitch the products to a financial services organization. (Forbes Article-why Apple is still a great marketer and what you can learn)

3. Customer-centric metrics: In the Apple store, the customers are guided to buy the products as per their needs rather than persuading the customers to buy the most expensive product. The metric, Net Promoter Score is taken into consideration, where the willingness of a customer to recommend Apple products is measured. (Forbes Article-why Apple is still a great marketer and what you can learn)

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