Question

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a. Sales promotion​

b. Horizontal marketing system​

c. Supermarket ​

d. Informative advertising​

e. Personal selling​

f. Vertical marketing system​

g. Wholesaling​​

h. Persuasive advertising​

i. Selective distribution​

j. Reach​

k. Comparative advertising

l. Exclusive distribution​

m. Advertising​

n. Indirect channel​

o. Frequency

p. Intensive distribution​

q. Promotional mix

r. Convenience store

s. Retailing

t. Hypermarket

u. Publicity

v. Channel level

w. Franchising

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1. Contractual agreement between a parent company and an individual or firm that allows operation of business under an established name according to specific rules.

2. A distribution strategy whereby a producer selects a few retail outlets in a specific area to carry its products.

3. The process of directly selling goods/services to final consumers for their personal or non-business use.

4. A type of marketing channel that has intermediaries situated between producer and consumers.

5. Any paid form of nonpersonal communication about a product or service by an identified sponsor.

6. The combination of alternatives that a company uses to communicate with consumers about its product.

7. An advertising used to contrast one brand from competitor’s product.

8. Gigantic store that is a combination of a supermarket, discount store and warehouse retailing.

9. Any paid form of interpersonal presentation of goods and services.

10. The number of different people exposed to an advertisement.

11. A layer of marketing intermediaries that brings the products and its ownership closer to the final buyer.

12. An advertisement used to let consumers know about a new product or service.

13. A relatively large low-margin, high volume self-service store designed to serve consumers’ total needs.

14. A distribution strategy whereby a producer sells products/services in as many outlets as possible.

15. How often the same people see an advertisement.

Answer 1

1. Contractual agreement between a parent company and an individual or firm that allows operation of business under an established name according to specific rules. - Franchising- Where parent company is franchiser and individual or firm is franchisee. It is type of Contractual agreement between franchiser and franchisee , where individual or firm sell product or provide service in the name of parent company . Franchisee usually provide franchiser an initial start-up pay and licensing fees.
2. A distribution strategy whereby a producer selects a few retail outlets in a specific area to carry its products. - Selective distribution - The business will limit distribution to select group of channel certain areas of market.
3. The process of directly selling goods/services to final consumers for their personal or non-business use - Retailing - Any firm which sells the product to customer for their personal use or other household use is called as retailing.
4. A type of marketing channel that has intermediaries situated between producer and consumers.- Indirect channel - Indirect channel may include agents, dealers, brokers , retailers, wholesalers and other distributors.
5. Any paid form of non-personal communication about a product or service by an identified sponsor.- Advertising - Advertising allows the organization to reach broad audience in short duration of time.
6. The combination of alternatives that a company uses to communicate with consumers about its product.- Promotional mix - It is combination of one or more promotional tool used to persuade, inform and remind prospective buyer about product or service.
7. An advertising used to contrast one brand from competitor’s product. - Comparative advertising- The company that engage in Comparative advertising should have enough evidence for any product or service claims that it eliminates litigation from the competitors whose product is being compared.
8. Gigantic store that is a combination of a supermarket, discount store and warehouse retailing.-Hypermarket - These are Gigantic full time discount stores and combined with supermarket in one location.
9. Any paid form of interpersonal presentation of goods and services.- Personal selling - it is two way flow of communication between customer and seller, to influence the purchase decision of individual or group's.
10. The number of different people exposed to an advertisement.- Reach - It is unduplicated customer total that an advertisement will deliver. The more customer exposed to message then reach will be broader.
11. A layer of marketing intermediaries that brings the products and its ownership closer to the final buyer.- Channel level - producer and end customer are part of every channel and they performs some work.
12. An advertisement used to let consumers know about a new product or service.- Informative advertising - this advertising is used early in the product life cycle, specially to introduce new product category.
13. A relatively large low-margin, high volume self-service store designed to serve consumers’ total needs.-Supermarket
14. A distribution strategy whereby a producer sells products/services in as many outlets as possible.- Exclusive distribution
15. How often the same people see an advertisement. - frequency - it number of times same people receives the message in certain defined time.