Question

Question 30

The firms that a company partners with to actively promote and sell a product as it travels through its marketing channel to users are referred to by the firm as its _____.

Group of answer choices

channel members

marketing partners

supply members

corporate members

Question 31

Which of the following is the least risky global entry strategy?

Group of answer choices

Franchising

Joint venture

Exporting

Direct foreign investment

Question 32

Mary ran into a store dedicated to the newest cat foods offered by her favorite pet food provider. She has so much fun interacting with the free samples and toys, that she brings her cat Fluffy to the store the next week, but finds that the store is no longer there. Mary had most likely found a(n) _____.

Group of answer choices

pop-up store

category killer

convenience store

specialty store

Question 33

Frank needs to buy groceries, get a haircut, and stop for lunch. He could accomplish all these things under the same roof if he were to visit a(n) _____.

Group of answer choices

superstore

category killer

grocery store

supermarket

Question 34

_____ sell specialty products that they display on their own racks in stores.

Group of answer choices

Truck wholesalers

Rack robbers

Dealers

Mail order wholesalers

Question 35

_____ focuses on communicating the product’s benefits to the consumer so as to create demand that retailers and distributors must meet.

Group of answer choices

customer focused strategy

communications strategy

pull strategy

push strategy

Question 36

_____ is a strategy of selling a product in as many outlets as possible.

Group of answer choices

Selective distribution

Choice distribution

Intensive distribution

Extreme distribution

Question 37

The process of designing, monitoring, and altering supply chains to make them as efficient as possible is called demand chain management.

Group of answer choices

True

False

Question 38

A 3PL is a one-stop shipping solution for a company that wants to focus on other aspects of its business besides logistics.

Group of answer choices

True

False

Question 39

Smart companies integrate their supply chains into their marketing plans, by means such as:

Group of answer choices

integrating suppliers and retailer value propositions

finding ways the supply chain can help the firm cut costs

integrating supply chain management with day-to-day operations

finding ways the supply chain can create value for customers

Question 40

_____ and _____ have become a larger part of Sally’s role as a supply manager since she first started.

Group of answer choices

Sourcing; procurement

Outsourcing; procurement

Segmenting; targeting

Offshoring; sourcing

Question 41

Fred started a t-shirt business last year. He designs the shirts in the United States and then sends the designs to companies in China to be produced. Fred is utilizing a(n) _____ strategy.

Group of answer choices

off shoring

co-sourcing

3PL

insourcing

Question 42

Companies may join the Fair Trade movement to convey that they are _____:

Group of answer choices

environmentally sustainable

environmentally ethical

outsourcing

socially responsible

Question 43

A firm may push for environmental sustainability because:

Group of answer choices

many consumers are willing to pay more for green products

many consumers want farmers to be paid high wages

many consumers want to pay higher prices for third-world producer wages

many consumers associate the color green with quality

Question 44

_____ should ultimately be the focus of any outsourcing or insourcing

Group of answer choices

organizational capabilities

supply chain management

revenue

the customer

Question 45

An advantage of outsourcing is that:

Group of answer choices

it can add value to the product

the safety of products is easily managed

it takes less time for a company to get the finished goods into the hands of its consumers at home

the quality of products is guaranteed

Question 46

Lead time is closely related to:

Group of answer choices

supply chain forecasting

marketing mix implementation

demand forecasting

promotional pricing communications

Question 47

RFID refers to

Group of answer choices

a system in which a firm keeps very little inventory on hand

a tag that emits radio signals that can record and track a shipment as it comes in and out of a facility

a unique barcode that distinguishes between two seemingly identical products

a term used to describe a reduction or loss of inventory

Question 48

Delivering what is promised, when it was promised, and the way it was promised are key drivers of _____

Group of answer choices

cross-docking

customer satisfaction

distribution centers

supply chain value

Question 49

Market research is the process of researching a specific market to determine its size and trends.

Group of answer choices

True

False

Question 50

Analytics software is utilized to generate information produced in reports generated by the company regularly.

Group of answer choices

True

False

Answer 1

30. The correct answer is 'Option B'.

A company partners with firms to promote and sell its products as it travels through the market channel are referred to by the firm as its marketing members. The marketing members promote the products in the market by identifying the set of individuals for which the product is targeted and sells the product to the users. It helps in increasing the sales of the product and capturing a major segment of the market.