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Codified knowledge and Diffuse knowledge. Compare these terms in a business that provides both product and...

Codified knowledge and Diffuse knowledge. Compare these terms in a business that provides both product and service.

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Diffusion of knowledge takes place when the business organizations communicate the product and/or service related information to target customers. This helps to improve the overall awareness of the business offerings. Also, it incites interest among customers and thus increases sales and profitability.

Codified knowledge is a form of information, that is comprising of personal and experience-based data. Such data can be stored and accessed as per requirement. However, it is difficult for target customers to interpret codified knowledge since it is not easy to describe it verbally or in writing.

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