Question

A company is trying to expose as many people as possible to its new brand through social media advertising targeting 4 million possible viewers. A model for the number of people P, in millions, who are aware of the new brand after t days of advertising is estimated to be ? = 4(1 – ?−0.037?) a. How many persons can they expect to meet in 1 week? b. How many days, to the nearest day, will the advertising campaign be launched that 60% of the possible viewers will be aware of the new brand?

Answer 1

iwem quation ia, Thu P = 4(1-e0**) where Pin mumber of people im millions and a - o-o 37x7 P()4-e ) Now = 4 (-077123 023) 0. 9120791 . after wexk i.e atler + day expect the com o.1270791 milion people people 1207 91 people q2708 appronimatels) Hence im weak they can expect to meet q127 o8 people ime 60 of thu at kit t- T the lbe aware posible viewers of the neu brand. 4 x 60 T0O Frosible viewers P = Here 4 -o, 0 37 T e 60 4 4 x DO o 037T 60 I e 00 ,-o 037T 4 0 I00 0 037 T 5

O 037T T 6.0*7 2 T= 24 76 (approximately) T - 25 d ays the Atter o the poible 25 e tt mew brand, aware