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Cost Strategy Low Cost High Cost Broad Market Competitive Scope Narrow Market Reset

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Payless shoes: low cost - narrow market

Nelman Marcus: high cost- broad market

Tiffany and co: High cost - narrow market

Walmart: low cost- broad market

----explanations-----

Payless shoes: as the name suggests, this company sells shoes at a low cost

Nelman Marcus: these store have a wide range luxury products

Tiffany and co: it is particularly well-known for high-quality diamond jewelry.

Walmart: these stores have wide array of products ranging from grocery, clothes, etc

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