Question

QUESTION1 What will probably happen if a company implements a strategy trying to satisfy all potential customers? All customers will be happy The level of perceived value by the customer will rise. Nat all customers will be satisfied Customers will not show interest in any other company's products. All customers will turn into brand ambasadors. QUESTION 2 Dan Brown is discussing with his editor how to publishing his new book, as an e-book or a paperback book that can be sold online and in stores. Mr. Brown is looking into which core marketing aspect? Production Promotion Product QUESTION 3 Which of the following is an objective explanation of modern marketing? Marketing involves satisfying customers' needs Marketing is building value-laden exchange relationships with customers Marketing is the creation of value for customers. Marketing involves managing profitable customer relationships All of the above QUESTION 4 is how to choose target markets and create money-making relationship with clients. Marketing mix creation Segmentation

Answer 1

Solution:

1. Option C
   Satisfying all the customers is a myth. Hence, trying to satisfy all the potential customers may not lead the organization in satisfying all the customers. hence, not necessary that catering to satisfy all the customers will lead to more customer satisfaction if this was true everyone would be implementing and all companies would have satisfied customer. Hence, Option C is correct.
2. Option E
   The writer is deciding on the place attribute of the 4 Ps of marketing. Place determines the channels which will be used to market the product. Hence, Option E
3. Option E
   Marketing is about creating value to the customer and build relationships with the customer which will be long-lasting relations of the customers with the brand. Hence, all the options have correct statements. Hence, Option E
4. Option C
   Segmentation is the process of dividing the market and creating the target consumer market which will be used to create relationships with the target consumers. Hence, Option C