Question

Make a business plan for a start-up company that you would create to develop and market a modern version of a traditional ERP system. The system's objectives are as follows:

Make a Business Plan to create a company that would offer ERP functionality and computing applications leveraging modern technologies such as: Cloud, Mobile, Analytics, Machine Learning, Internet of Things, Augmented/Virtual Reality, etc.

Identify target market and how to provide full breath of ERP functionality (Sales & Marketing, Supply Chain Mgmt, Accounting/Finance, Human Resources, etc) without developing a monolithic, traditional ERP system. As an example, can integrate best of breed applications using emerging technologies such as cloud, microservices, etc.

Answer 1

Business Plan for a startup for selling ERP functionality

Now ERP is necessity for every organization no matter how much scale it is presently in. There are traditional ERP functionalities which have a perfect market footprint. Our organization is footing into the market to explore the opportunity of providing modern ERP facilities and functionalities to the client based upon their suitability and need.

Our target market will be mostly those small organization initially which are looking for change in their ERP system. We know that due to evolution of bigdata, machine learning and AI with cloud- based information system, organization are looking to adopt more and more advanced system. Our USP to the client will be to make them believe that we provide perfect blend of ERP system for their need. After we successfully foray into marketing the product to small organization we will enter into big and fat client space. Large organization will not implement any technology with out knowing the past success data so we will leverage the past success we have brought for our small sized clients.