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A challenge to BBD inc is a case study where a chinesse mining company is operating...

A challenge to BBD inc is a case study where a chinesse mining company is operating in Australia. The company just appointed a new Human Resources manager in the name of Jennifer. However there is sinophobia amongt the Australia community. There is a problem of communication between chinesse and Australian because of a gap of culture. Jennifer has mainly 3 challenges to overlook namely comoany branding and attracting human resources,corporate resources and employee selection.

Help Jennifer identify several strategies that can propose to improve BBC INC employer branding in the future.

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