Question

Timm’s VISPAC model of customer service includes personality, which is highly relevant to public relations. Select a specific sport organization and identify staff positions that routinely interact with the customer in some way. Then suggest how the organization can improve the quality of these interactions (improve customer service) in the context of personality.

Answer 1

Nike is one of the best sport organisations it manufactures balls, bags other clothing related to sports. Nike  business approach is based on long term relation and not immediate profit.In the process of customer relation nike introduced NIKE DIGITAL SPORT(NDS) .The objective is to develop technologies and devices to allow users track their personal performance while nike collected and stored data relating to customer trends and needs.By this nike is able to know the customer needs effectively.

Nike also started its social networking service focusing on building social networks and social relationships among people and communities called NIKE+.Nike has built relationship between company and customers by understanding needs and preferences.

To maintain and build customer relationship nike introduced NIKE FUEL.Nike fuel enables customers to record their progress through the use of nike plus devices.These devices are designed to update customers on the latest nike sports trends and insights and allow them to communicate with nike.

TO IMPROVE CUSTOMER SERVICE

To interact with customers personally Nike can provide a option to chat with the customers and address their needs and issues.If after asking the question a customer is still having difficulty finding the information, the representatives from nike online can simply send the page to the customer with information.