Business Analytics

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Business Analytics

Dune Adventures decided to open an adventure business near a cruise port. They hope to attract tourists and are trying to decide whether they should offer any discounts. They have computed the following possible weekly outcomes.

	Strong Demand	Medium Demand	Weak Demand
No Discounts	1200	940	100
Discounts	900	600	500

What type of analytic model should they use to decide whether or not to offer discounts?

A. Simulation model

B. Decision analysis with probabilities

C. Decision analysis without probabilities

D. Utility theory

Business-Analytics Dune-Adventures Analytic-Model

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Pacific Cruises provides standard riverboat cruises for tourists on the Hawkesbury River. The average cruise has...

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