Question

10) How might the marketing strategy be different for a hotel targeting a business traveler versus family holiday travelers?

Answer 1

A hotel targeting a business traveler would make sure that it has all facilities conducive for work and buisiness operations. The hotel would advertise a good internet connectivity, a proper lounge where executives can work together, congerence rooms which also provide facility of video conferencing. Also if the hotel has a dining facility and provides multiple cuisines, it would appeal more to the business traveler. Rooms allowing single occupancy at reasonable rates would also attract busines travelers who usually use accomodation for a short period. Added to this flexible check in and check out times can also be a bonus.

Meanwhile a hotel targeting family holiday travelers should ensure that multiple variety of rooms are available to accomodate small and large families. The hotel can also have a tour package or available for the customers who are looking for ways to explore the city. Also, a multi cuisine food along with special emphasis on local food would attract all kind of families as majority would like to try the loacal cuisine. Concessional rates can also be advertised if the family plans to extend their stay.

These are some of the ways in which a hotel can target business travelers and family holiday goers differently.