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"The ultimate driving machine." (slogan for BMW) Identify and explain what specific emotions did the slogan,...

"The ultimate driving machine." (slogan for BMW)

Identify and explain what specific emotions did the

slogan, sales pitch, or maxim stated above appeal.  

business   Operations-Management   
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Answer #1

The word ultimate means the best of its own kind. In the slogan, it states that the brand BMW is best in terms of quality and looks as compared to it's competitors. Driving machine means a machine which is driven. Its cars are the best driving machines which can satisfy the customer's expectations. The slogan appeals an impressive emotion. People may find the brand impressive with that slogan.

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