Question

What are the two key things that an advertising pre-test measures:

	a.	Persuasiveness and ad break-through
	b.	Brand recall and persuasiveness
	c.	Persuasiveness and brand equity
	d.	Brand recall and reason to believe
	e.	None of these

Answer 1

Answer: Persuasiveness and ad break-through

Pre-testing is done to assess publicizing before its first use. It's done at a late stage utilizing completed materials, for example, the last form of a TV ad. Right now the pre-testing model bases accomplishment on whether a promotion can convey an all-around marked and powerful message that stands out enough to be noticed. The purchaser's manner of thinking is accepted to go something like this: we're made aware of another snippet of data, we consider it, and this convinces us of the brand's advantages.