Question

• Why does corporate culture matter to the strategy execution process? • Provide an example of a situation that you are aware of in which corporate culture impacted strategy execution in a positive or negative manner. You may be aware of this situation through personal experience, an experience of someone you know, or something you have read about in classes or the media.

Answer 1

Answer: Strategy is the short and long term planning which is done inside the organizations for giving the organization a future direction so that it can effectively use its resources to meet the challenges it faces. Organizational or corporate culture is a set of beliefs, values and norms which are shared by the people inside the organization which guide their behaviors and act as a foundation or a base for the strategy. Therefore corporate culture is essential for the development and successful implementation of the strategy.

One example which I known in which the corporate culture impacted positively on the strategy execution is from my own personal experience. I was working with at a departmental store as a part time employee. The organizational culture in our store was to take new challenges and changes. Suddenly there was a new strategy introduced at our store in which we had to market a totally new product line of specialty chocolates at our store as a part of our new strategy for improving the profits. As we all were accustomed to taking new challenge we were successful in implementing this new strategy.