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Decision Point: Choosing Your Broker The first decision youre going to have to make is how youre going to invest. Even thou
Full range of investment choices, including stocks, bonds, annuities, derivatives, and insurance Reduced commission, but gene
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S.No.

Full-Service Broker

Discount Broker

1.

2.

3.

4.

5.

Offer Professional Advice, retirement planning and tax strategies.

Full range of investment choices, including stocks, bonds, annuities, derivatives and insurance

Offers a selection of tools for a fee to assist you with research and trading.

Will recommend stocks for purchase, handle the purchase order, and monitor your portfolio.

Has large team of research analysis to provide in depth securities market research for clients

Reduced commission, but generally does not provide personalized investment advice.

No frills” opportunity for knowledgeable investors to trade securities at minimal cost.

May charge between 1% and 2% of total assets managed.

Flat fee per stock transaction

Fewer investment products to offer the client.

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