Question

Business Social Media Analysis (Individual Project) Due August 12 The goal of this assignment is to evaluate the importance of social media in businesses Assume that you are the CEO of a small local chain of restaurants. Would you use social media for your business? Why or why not? Please write a two-page discussion on your answer to this question (Times New Roman 12, line spacing 2, Margins 1 inch). Your answer should: Explain the potential benefits (at least tree benefits) of social media for your company. Discuss the potential negative aspects (at least three negative aspects) of social media for your restaurants Justify your discussion based on a benchmark study. Develop a benchmark based on successful local restaurants and their use of social media. Include at least three restaurants, and explain how they are using various social media platforms such as Facebook and Instagram Discuss the success of social media use by the benchmarked restaurants based on the number of their audience, level of social media activity by the restaurant, and level of customer engagement

Answer 1

Social media marketing is an integral part of any business form. In a study conducted in US found that 80% of customers rely on social media to find their best restaurant. It’s outreach is far ahead than newspaper advertisement, adds in Television and advertisement in Magazines. We all know people increasingly spend their time in social medias- Face book, Instagram, twitter and review adds and foodie images posted that drives customers to choose for their best place to dine with friends/family. As a small business chain restaurant, we must rely on social media marketing heavily . Following are the reason

• · It is Free of Cost and you can talk with the whole world. Social media platforms provide opportunity to position your restaurant in a great way. Now a day’s all people have face book and Instagram account and such platforms helps to connect people globally. Moreover, we do not need to pay for their services. By simply posting the foodie images either a selfie posted by the customer or the adds posted by the restaurant itself can reach to millions by simply clicking.

• · It helps to create brand value. Helps to improve our online orders. Companies are spending heavily to create a brand value. For a small business firm, spending heavily to create a brand name is difficult. Social media platforms helps small restaurant to build their own brand image by posting foodie images, posting customer experience, and posting reviewing of celebrities of their dining experience

• · It’s easy and interesting to work with social media platforms. No special knowledge or technical skills required to work with a social media platform. We all know From small children to old age people are successfully using Facebook and instagram

So far, We have discussed the potential of social media marketing but this also has the following negetive aspects

• · Numerous Mobile apps are trending and disappearing in a short period and it is difficult to choose for the best social media plat form. For example, When we focus on the customers on Tik Tok and align our marketing strategy the moment they would have shifted to other apps. Hence, it is difficult to change with the new trends and we need to closely monitor the customer preferences over social media.
• · Some times this social media marketing may back fire your business. Customers can even write negative review or post image that will adversely affects your business. Customers always care user reviews and a bad customer review may damage our reputation.

• · Hence it is free of cost and easy to use, it is common , most of the restaurants are using social media marketing. It is not easy to project our business in a highly competitive environment. Also , in order to get trendy, we need to post images and adds extensively that also time consuming requires huge attention

We have identified three restaurants in Kochi whom are extensively relay on social media marketing and have highest customer engagement.   We have identified Zatar Arabic Restaurant, Ali baba restaurant, Tandoor Country restaurant for the bench mark study. Below shows a bench mark study based on social media activity, number of their audience and level of customer engagement for the last quarter

Restuarants	Face book	Instagram
	Views	Posts	comments	Views	Posts	Comments
Zatar Arabic	40K               5000      2500	60K                         6000          4000
Ali baba	30K              3500       1500	40K                           4000            2000
Tandoor Country	20K              3000     1000	20K                           2000             2000