Question

A local food truck business does not currently use social media for marketing purposes but would like to start. The business owner wants to hire a marketing consultant and has asked for proposals that specifically include social media. Based on what you’ve learned about how to write proposals, create your initial discussion post. In your post, describe the types of information you would need to gather and/or include in the proposal. Where would you look to find the information you need?

Plz write in your own words in a text not in a pic since its hard to read from a pic thank you

Answer 1

A marketing proposal is the one which helps in winning the clients.

Any marketing proposal be it for restaurant or any other business requires the following information:

1. Determine the business: This attribute helps in knowing the business of the client, what are they working about etc. This information can be collected from the owner of higher-level management of an organisation. Here, in our context, this can be known from the owner of the food truck.
2. Target customers: This information helps is knowing the target customers for the business are and how they can be reached.
3. Competitors: This information is an important factor in marketing proposal. The rivals should be known while making a proposal. This helps is preparing a proposal which counters the rivals and to use their weaknesses as our strengths.
4. Promotional audit: The existing promotional activities of the business must be acknowledged, and measures should be taken to analyse SWOT from them.

After gathering all the required information from the owner and market analysis, the proposal should include the information related to the food truck business like menu, service, price, timings etc. Give an overview of the promotions and social campaigns that are planned. Allocate a budget for these and submit. All the potential customers through the promotions are monitored.

Finally, terms and conditions as a marketing consultant must be mentioned and then there must be an attribute for the acceptance with your signature below.

In this way a marketing proposal is submitted in initial instance.