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Multi-Attribute Model Assignment Researchers asked students to rate the importance (7 most important, 1 least important)...

Multi-Attribute Model Assignment

Researchers asked students to rate the importance (7 most important, 1 least important) of different attributes of local restaurants. Then, they asked them to rate multiple restaurants on those attributes (7 best, 1 worst). Below is the results they got after averaging students’ ratings:

Attribute                     Importance      Aloney’s           Martin’s            Typhoon           Tavern

Variety of Dishes           2                      2                      4                      5                      4

Fast Service                  3                      5                      3                      2                      6

Friendly Service            5                      6                      7                      5                      4

Quality of Food             6                      3                      5                      7                      5

Atmosphere                 7                      5                      3                      7                      4

Compute multi-attribute score for each restaurant. Show your work.

How could Martin’s improve its multi-attribute score? How about Tavern?

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