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How does HP’s (Hewlett-Packard) corporate strategy in 2005 differ from its strategy in the past 12-15...

How does HP’s (Hewlett-Packard) corporate strategy in 2005 differ from its strategy in the past 12-15 months. Why does their strategy appear to be in trouble?

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Answer #1

corporate strategy in 2005

  • Former NCR head Mark Hurd was promoted to lead HP
  • Public opinion about the merger has fluctuated over the years
  • rigorous integration planning was carried out
  • Mark Hurd analysed the market and adjusted HP's corporate strategy to reality

corporate strategy in 2016

  • Hewlett-Packard's Strategy for Becoming a Major Player in the Printer Segment is the latest
  • Hewlett-Packard is already a market leader in the traditional printing business, with over 5,000 patents
  • The company stated that it aims to produce smart parts with embedded electronics and integrated traceability and intelligence.
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