Question

Dyson is a British technology company designs and manufactures household appliances. Hair dryer and vacuum cleaner are the two most iconic and popular products of Dyson. Define the following marketing techniques and explain how Dyson can apply each of the following technique to promote the Dyson hair dryer. a) Endorsement b) Slice of life advertisement c) Price pack d) Keyword Advertising

Answer 1

(i), Endorsement- The company can get the product endorsed by renowned personalities in public space who are known for their beauty and beautiful hair, to inspire their fans andfollowers to buy the product.

(ii) Slice of life advertisement - Such advertisement can present to the prospective customers as to how the new hair dryer can dry their hair and set them in good shape in almost no time. The advertisement can depict a busy professional or a houselady with a huge line of tasks ahead for the day, drying and shaping her hair within minutes.The ad must end with the note that she has been doing it for years without any adverse effect on thr hair.

(iii) Price pack - The company can run promotional campaigns offering another small accessory / item at a combined low price, displayed prominently on the package. This can either be a consumable item such as hair care shampoo or a durable like hair curling devices.

(iv) Keyword advertising can target the users who search the product by words related to the product. The words like "hair care", "hair dryer", "managing untidy hair", or " does frequent use of hair dryer affect the hair" "best hair dryers unde $50" " top 5 hair dryers in the market", " latest technology in hair care", " Care for thin and weak hair" to attract different customer segments.