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Changes in advancement to technology with the advent of internet have created business across national boundaries with challenges as well as opportunities.  However, effective communication between customers and employees present problems with call centers (language or dialect), and interpreting website marketing and promotions, along with social media (i.e. Facebook, Twitter, Instagram, and LinkedIn).

Assignment: Research how communication is impacted between customers and employees in problems with call centers (language or dialect), and the role social media play today in international business for a competitive advantage. Consider – Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.with website marketing - advertising and promotions. In other words, how can these tools and mediums promote a business?

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Answer 1

Advance technology with the advent of internet creates business across the national and international boundaries with all challenges as well as the different opportunities.It's very important for business and marketing.Advance technology helps to implement the best practices of globalization that helps to produce variety of results along with increasing benefits and reducing bad results.Through advance technology it's easy to access the foreign culture.It helps to lower the cost for goods and services for the people to live better that helps to improves their living standards.By increasing in creativity and innovation,it also helps the company to stay on one step ahead of the competitors.

some challenges they face are,

• security of information that consists data privacy,data storage and its management
• cloud computing and social media along with risk management and governance
• Regulatory compliance with technology integration and up-gradation
• Resource and infrastructure management
• Market incorporation and finding talent for execution and innovation.to reach the success
• Fraud monitoring
• gaining public trust and their perceptions
• Implementing privacy protection along with digital transformation
• turning ideas into reality and fulfilling market demand
• Business continuity and disaster recovery

Effective communication between customers and employees helps to deal and cope-up with different tasks.It improve and maintain the customer relationship that helps to raise the business standards.Also it maintain different scenarios.It helps,

• to drive the business by maintaining effective relationship between customers and employees
• it is nails the first impression which helps to initiate the future interaction
• its very important to hold time to a minimum and good automated answering system that helps to setup it properly
• making customer service calls becomes priority and speaking to them like as real people is very important to raise the business performance.
• use the language that people can easily understand.

Using a particular language or a dialect that only one region people can understand and others not can create a big problem.For example English is an international language that is known worldwide that can be used for international as well as national business calls or for any interactions whereas Hindi is Indian national language that only Indian's can know about.It cannot be used for making international or global calls.Its very important to use the language that all type of people can easily understand.

Social media plays an important role for international business for a competitive advantage.Developing or creating websites for any businesses became very important for its growth.Social media networking sites such as Facebook, Twitter, Instagram, YouTube, LinkedIn, etc. became very important platform or tool for advertising and promoting any kind of businesses and companies who do not have theses accounts are missing numerous marketing opportunities.helps to advertise and promote the developed product and services.It helps to interact with targeted market and improves responsiveness that helps to formulate the different marketing strategies and address the need

It also helps to stay ahead with the competition and boost the traffic to increase the business which gives an effective marketing and helps them to provide best product and services that offered.Also through social media its very easy to find customers and to maintain the affordability that relate to them.It creates social environment which is very informative that attract quality staff and resolve any problem that occurs.