Question

What is the research purpose and research objectives? Please in details

Wine th's Clothing (A) Smi head of Sinh study that would address the decade, the competition had grownut the pert ting arkcdby Jim Andrews, the president of their moming meeting. The research women's clothes had expanded enormously during the past mance of his stores. Profits at five of the six stores had fallen during each of the past four years. The sixth store had been e their moming meeting. The research mance of his stores. Profit nuch more erned about t to 012) d (to Q12) h seemed rather weill defined , which wormen's clothi stores compete with Smith's? opened only 18 months before and had not achieved its tar- e of Smith's, and how does this image get growth rate. Although the chain was still profitable, if the existing trend continued it would soon be losing money auth that of its competitors? In other words, how Sanith customer and how does she differ from in-home, self-administered questionnaire. He tioned with respect to its competitors? This performance had stimulated Andrews to engage scrious reappraisal of the whole operation. In particular, he was reviewing the chain's rather conservative policy toward uct line, advertising, store decor, and store personnel. He felt that it might be time to consider stocking some trendy fashions hains and Smith's competitors? final judgment had been made. Andrews was pack- tles of uph no final) not certain, yed that wou lean- however. whether a questionnaire could be itempting to increase the store's g to increase the store's appeal to women in their teens be responsive to the research questions. and twenties. A working hypothesis was that Smith's had a higher ot interest was operationally defined to be appeal relative to other stores to women over 40 and was less plan whsfamily income exceeded the median atractive to younger women. He realized that any such move was pack- Dhe pepolation s immediate task was to draft a questionnaire nsky in that it would jeopardize the existing customer franchise without any guarantee that new customers would compensate. Before making any such move he felt that it was critical to leam needed a much more reliable fix on the current Smith customers in Simpson 's mdevelop a tentative sampling plan is-store chain of women's clothing stores exactly how Smith's was now positioned. He also felt that Saith's was a si larse, growing city in the southwestern ed Sates. The chain had provided fine clothing for th of Bayview for over 40 years. Twenty years previ. of teir age, the stores in which they shop, their preferences, ed its first suburban store. Having and their purchase profile. With such information he would be in a much better position to identify alternatives and evaluate them. ASSIGNMENT Develop a research design including: ned its downtown store 10 years ago, it now had five subur- in a nearby community of 60,000 people. s had avoided trendy fashions over the years, in favor of dussc, isting designs. During the last 10 years a set of five or agressive, high-fashion retailers had expanded into or 1. The type of survey to be employed thin Bayview. Thus, despite the fact that the market for fine 2. A questionnaire et

Answer 1

In the case of Smith’s Clothing the research objectives are as follows

• To know exactly where Smith stands in the market in terms of competition, customer positioning and market dynamics
• To know the taste and preferences of larger population set who are target market of Smith’s in the service area
• To make analysis the payoff of introducing new fashion trend and increasing product line for augmenting revenue.
• To increase the overall operation and profitability of the venture.