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Explain the process called parallel importing (the gray market) and some ways to fight it. Consider the case of a laptop comp
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Answer #1

Parallel importing means importig the goods from one country to another without the knowledge of the manufacturer who possess the intellectual property rights of that item.

They are also called grey markets because goods are genuine but the channel or mode of sales is through unauthorized channels.

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Next year:

Exchange rate = E = AED 5 / Euro

Totals cost = (100 + 25) Euros x E + Local costs x (1 + local inflation) = 125 x 5 + 200 x (1 + 25%) = AED 875

Hence, the price to be charged to maintain a margin of AED 300 = 875 + 300 = AED 1,175

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