Question

Hello,

Hope all is well. I need some help in finding, detailed, and giving an example of seven psychological marketing stratagies where advertisements use psychological concepts to lure in potential consumers. In essence, I would like to know, is what they are, how they work, and a brief example of how they work. Thank you.

Answer 1

Seven psychological marketing stratagies are-

1.Eliminate anxiety

The brain loves options. A salesperson should always have more than one significant opportunity in the pipeline. This leads to increased confidence and less anxiety when negotiating.

2.Score a small yes or two

Negotiate for what's easy first and never assume a potential customer will say yes to everything. Sometimes, the prospect may offer to take a smaller order before going for bigger, more lucrative orders or contracts.

3.Take full advantage of listening.

Salespeople have two ears and one mouth for a reason. Peoople love to be listened to. Taking the time to listen can set the sales professional apart from competitors who push too hard.

4.Choose a “partner” approach.

In a negotiation, the seller needs to view a potential customer as a partner rather than an opponent. Psychologically this puts each party on the same team, bringing more confidence in the sales professional's negotiation.

5.Think existentially.

When the salesperson tries to put herself in the shoes of the customer and can see the big picture, a positive psychological environment for negotiation is reached. She gains clarity about the potential customer's demands, strengths and weaknesses and it's easier to move through the negotiation.

6.Put people first, numbers second.

If a salesperson bullies her way into a deal, a customer will feel defensive, which blocks effective negotiation. Defensiveness means a lack of openness to new information. A salesperson should refrain from criticizing the needs, demands, motives or behaviors of the potential customer.

7.Mimic the emotional environment.

Negotiation always involves manipulation. A useful strategy is to feign indifference once the negotiation has reached a sticking point. If a potential customer senses desperation or neediness in a pitch, the salesperson becomes prey to being taken advantage of.

The vast majority of marketers aren’t psychologists. But many successful marketers regularly employ psychology in appealing to consumers.

Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy.