Question

1.    You are a business man residing in China. A Filipino friend wants to ask  for your advice on  how to market his/her products in China.  

Question: How do you  provide professional help in ensuring he complies  with regulations of the China government.

 

2.    Because of the COVID 19 situation, the tourism industry has declined significantly which may last for another year.

Question:  What marketing  strategy can you suggest to revive the tourism industry?  

3. Joe and Bill are two enterprising millennials .  They thought instead of getting an office job , they will launch fresh vegetables in Philippine markets. Having learnt of the future conventional foods, they decided to venture into cultivation of mushrooms.

Mushrooms are known to be the best alternative food for vegetarians. For Joe and Bill fund raising was a serious handicap for mass production. They were happy when , the first trial batch of mushrooms that they produced was bought by a Five Star Hotel in Makati..

Further, the hotel placed orders for supply of 20 kgs every day. Now mushroom industry is run by small entrepreneurs, like Joe  and Bill.

Another big player a company named Great Mushrooms does business all over Philippines and China markets . The company is  equipped with cold storage facility was more interested in the export market.

Now, Joe and Bill have set their sights high to try a bigger market. . They aim to sell mushrooms in a very big way all over the Philippines.  Mushrooms have a great market potential but  is a perishable food.

Questions:

1.    How will you advise Joe and Bill, as how to increase the consumer

awareness about this new food?

2.     What would be your suggestions for distribution channel for mushrooms?

Answer 1

Answer to Question 3:

1. To increase consumer awareness about this new food, Joe and Bill must promote and market mushrooms as mainstream vegetarian food, which is a very healthy option for people to consume and is fast becoming a trendy food item. They should also highlight that it is organically cultivated and good for their health if consumed regularly. That will increase customer awareness about this new food item, and more people will start to buy them more often.

2. With regards to the distribution channel for mushrooms, Joe and Bill must have a cold storage system installed in the storage facilities. Since mushrooms are perishable food items, they must be stored in a cool and dry place to maintain their quality while exporting or distributing to different areas in a country. Their quality must be maintained, which will help deliver fresh and healthy mushrooms to the consumers.