Question

Complete - Assurance of Learning Exercise 6H: Develop a BCG Matrix for Point Park University. Include all academic schools, departments, or colleges. Diagram the BCG Matrix on paper. Discuss the differences among the BCG Matrices

Answer 1

BCG Matrix for Point Park University

• Stars
  • Generates large amount of cash
  • The academic regular programs in which the students enroll
  • The academic examination, for which the students pay fees and need to qualify
• Cash Cows
  • Return on asset is more than the investment
  • The special programs or courses, conducted by the universities for executives and corporates
  • These courses are conducted with tie up with the MNCs and usually are very profitable
• Dogs
  • Neither generate nor consumer large amount of capital
  • The library services offered by the university fall under this category
  • The investment is merely on buying new books which comes usually at the same rate as the addition of new members in the library membership
• Question Mark
  • Require more capital but ROI is unsure
  • Any new program launched by the university comes under this category, as it needs more capital for setup. However the response to such kind of new program is quite unpredictable.