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Complete - Assurance of Learning Exercise 6H: Develop a BCG Matrix for Point Park University. Include...

Complete - Assurance of Learning Exercise 6H: Develop a BCG Matrix for Point Park University. Include all academic schools, departments, or colleges. Diagram the BCG Matrix on paper. Discuss the differences among the BCG Matrices

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BCG Matrix for Point Park University

  • Stars
    • Generates large amount of cash
    • The academic regular programs in which the students enroll
    • The academic examination, for which the students pay fees and need to qualify
  • Cash Cows
    • Return on asset is more than the investment
    • The special programs or courses, conducted by the universities for executives and corporates
    • These courses are conducted with tie up with the MNCs and usually are very profitable
  • Dogs
    • Neither generate nor consumer large amount of capital
    • The library services offered by the university fall under this category
    • The investment is merely on buying new books which comes usually at the same rate as the addition of new members in the library membership
  • Question Mark
    • Require more capital but ROI is unsure
    • Any new program launched by the university comes under this category, as it needs more capital for setup. However the response to such kind of new program is quite unpredictable.
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