Question

How can Tesla implement a marketing campaign. with the limited budget?

Who is the Target customer of Tesla?

What is the future of Tesla?

Answer 1

How can Tesla implement a marketing campaign. with the limited budget?

The marketing department at Tesla successfully uses the framework for free media promotion. It is rooted in the fact that you'll be compensated with free ads if you give the media an interesting story to tell. Furthermore, Elon Musk is one of the most marketable CEOs in the corporate and technology world today. Musk 's personal twitter has built a strong engaged following of nearly 30 million followers and a steady stream of tweets that allow Musk to speak his mind, frequently sharing achievements, ambitions and failures with the companies. The business name is personified in real time. Each digital marketer knows it's hard to get people to vote for your company but that's no issue for the Musk family. With a variety of items that people enjoy, it's not difficult to get your customers to not only buy your products but recommend them to their friends. Briefly we can say that, Tesla can implement a marketing campaign with a limited budget by the following ways. These types of marketing are often free to low cost, and are good when a firm has a limited budget.

(i) Utilizing social media

(ii) Focus on in store marketing

(iii) Use of buzz marketing on line.

Who is the Target customer of Tesla?

Tesla focuses on a variety of market groups, including Eco-friendly, tech-savvy, and entry-level luxury buyers. Tesla is battling for market share from various automotive industry segments. Tesla uses positioning on a mono-segment. The alternative fuel vehicle manufacturers therefore target individuals concerned with the adverse impacts of oil and gas use on the environment. Tesla goods are considered costly for average consumers and thus affluent individuals and households are the target customer group for the company. Tesla also uses form of positioning that is anticipatory. In particular, the electric car manufacturer is positioning its goods and services for a business segment with low turnover with the expectation that turnover will increase in the future.

What is the future of Tesla?

Tesla operates in a market which is experiencing intensified competition and thus challenges its leadership position. However, in the next few years, Tesla could remain the leader in what could be a bigger market, provided it's able to execute. To do so, strong demand, international expansion, and diversification into other markets are required. A tall order, but one which is probable, judging from its recent movements. Although the demand for electric vehicles is tiny today, it is expected to boom in the years ahead. Tesla has the ability to retain its leading position in that rising market as environmentally conscious customers are attracted to the business and those seeking more innovations in their vehicles.

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