Question

1. If someone asked you now “What is social marketing?” what would you briefly say?

2. What are the 5 social issues that social marketing has addressed most often to date?

3. What are the five major components of a Situation Analysis?

4. Assume you were developing a campaign to increase seatbelt usage in your state. Assume as well that you learned that California had the highest seatbelt usage in the country. What are questions you would ask a program manager in that state?

Answer 1

1. Social marketing is done to improve the social good of the people and the society as a whole. It is an approach used to change the perspective and behavior of people through the use of activities developed by using marketing techniques and principles.

2. Social issues that social marketing has addressed most often to date are :

Save paper campaign

Recycle waste

Anti-smoking

Human rights

Poverty eradication

3. The five major components of a Situation Analysis are:

Analysis of Trend

Sources of Secondary data

SWOT analysis

Informant interviews

Focus Groups

Network analysis

4. The question that one would ask are as follows:

What new policies shall be implemented to bring awareness?

How shall the campaigning be done to get a major impact?

What shall I as a manager do to enforce the law in my state?

How long shall the campaign be to see the fruitful result?

How shall we achieve the target that you have achieved in your state?