Question

positioning is essential for every company. you decide to launch a crowdfunding website, give three different positioning strategies that can be adopted. choose one in the end and explain why.

Answer 1

For crowd funding website, three positioning strategies can be-

1. By product class- Crowd funding compete with other funding options who serve similar funds to the required customers. What product class a crowd funding website offers to their customers and why crowd funding is a better option than any other funding options. All the doubts can be cleared if customers visit crowd funding website.

2. By competitor- what this particular company offer unique service which other competitors are not giving. On company’s website all the information is posted customers can check and can make comparison between different crowd funding options and choose the best one.

3. By product or services attributes and benefits to customers. What benefits our website providing to customers which other are not providing. And our company provides different and innovative product attributes to customers.

The best positioning strategy that can be adopted for crowd funding website is by product class. Because many people or new entrepreneurs do not know about crowd funding option they usually know about all the other funding options which are available in the market. So, position it as a best option if your (customer’s) company or startup required funding. It gave the website competitive advantage and able to attract large number of customers.

“If you like my answer please give thumbs up, thank you”.