Question

When you plan to buy a product and want to investigate its benefits and drawbacks, whose advice do you seek and why?

Answer 1

Peer reviews matter.

Many studies conducted in the last decade have confirmed what we already know: people read reviews and decide by them.

88% say they trust online reviews as much as personal recommendations and 39% read reviews on a regular basis. In fact, only 12% of those surveyed don’t read reviews at all.

don’t often know why they prefer something.

There’s a famous study about jam tasting.

These scientists asked a big sample of consumers to rank jams on taste, ordering them from top to bottom

The crowd leads the way.:At some point, restaurateurs got in the habit of adding flour to make chowder thicker and thicker. Now this is what consumers have come to consider a bowl of “authentic” clam chowder. Now that has become what the consumer prefers.

The jury is out on social media.

There’s conflicting research on the influence of social media on purchase decisions.

A study found that consumers are 67% more likely to buy from the brands they follow on Twitter.

People gather information from mixed sources.

Even though social media and Internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family.