Question

1. When it comes to social class, which of the following definitions is incorrect?

a.         Social stratification: Division of a society into different groups or classes

b.         Social mobility: Upward or downward movement of people in social groups or classes

c.         Gentrification: Purchase of goods and services to display one has new wealth

d.         Nouveau riche: Someone who has newly-acquired wealth

e.         Social comparison: Assessment of one’s social standing against others’

2. The availability of focus group facilities, or software such as SPSS, and access to Survey Monkey and Qualtrics can vary considerably from country to country. This is an example of which of the following basic research issues in cross-cultural analysis?

a.         differences in language and meaning

b.         differences in marketing research possibilities

c.          differences in consumption patterns

d.         differences in perceived benefits of products and services

e.         differences in economic and social conditions and family structure

3. Professional tennis players may constitute a(n) ________ group for an amateur tennis player who identifies with certain players by imitating their behavior whenever possible despite the fact that the amateur tennis player does not qualify for membership as a professional tennis player because he/she has neither the skills nor the opportunity to compete professionally.

a.         comparative

b.         normative

c.         membership

d.         informal

e.         symbolic

4. ______ relates to the fact that multiple subcultural memberships jointly influence consumers’ behavior.

a.         Subculture

b.         Subcultural interaction

c.         Cultural exchange

d.         Cultural interaction

e.         Subcultural assessment

5. Which of the following is not an element of popular culture?

a.         TV reality shows

b.         Literary works

c.         Movies

d.         Celebrity endorsements

e.         All the above are elements of popular culture.

Answer 1

1) Option A is the correct answer.

2) Option C is the correct answer.

3) Option B is the correct answer.

4) Option B is the correct answer.

5)Option E is the correct answer.

Thanks