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4) Descriptive research is appropriate to study the brand awareness. A) true    B) false


4) Descriptive research is appropriate to study the brand awareness.
A) true    B) false

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Answer #1

Solution:

4) The Statement is (A) True.

The Reason:

Descriptive Research is used to describe the characteristics of the population. It studies what are the characteristics of the population and is not concerned with why/how/when.

One of the best measures to study brand awareness is Surveys of people based on geographical area, tastes, preferences, age, etc.

Descriptive research of these surveys helps to know what are the characteristics of people who had known about the brand and also who are unknown about the brand.

This explains how Descriptive research is appropriate to study brand awareness.

Therefore, the above statement is True.


answered by: ANURANJAN SARSAM
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Answer #2

Solution:

4) The Statement is (A) True.

The Reason:

Descriptive Research is used to describe the characteristics of the population. It studies what are the characteristics of the population and is not concerned with why/how/when.

One of the best measures to study brand awareness is Surveys of people based on geographical area, tastes, preferences, age, etc.

Descriptive research of these surveys helps to know what are the characteristics of people who had known about the brand and also who are unknown about the brand.

This explains how Descriptive research is appropriate to study brand awareness.

Therefore, the above statement is True.

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