Question

QUESTION 3 1. What rules should a web designer follow to ensure a good user experience when including video in a web site?

Answer 1

*Make your menu/site navigation prominent, and simple.

*Keep your content distinct from other elements, and easy to read.

*Make your buttons stand out. They’re where the action happens.

*Decide what is most important on any page, and then give it prominence. Don’t give everything the same attention.

*Don’t put too much on the same page/screen. The more you include, the more you split your visitor’s attention.

*With your website, be careful about ‘underlining’ everything. Because when everything is underlined, nothing is.

And also be careful about not underlining things enough. Because then once again, everything fades into a grey miasma, forcing the reader to stop, and engage more than they have energy for.

It’s too easy to lose them.

So design a layout that’s easy to see, has strong contrast between your elements, and highlights the most important points. Once you’ve decided that ‘language’, keep that going throughout the rest of your website, and all your marketing collaterals.

For example;

• all your quotes might have a solid color background. Do that everywhere.
• All your headings might be a certain size and color. Keep it consistent.
• Your images might look good greyscale. Make a brand choice, and then stick with it everywhere.